Our Culture


The “Make a Difference” program celebrates the best of the best. Employees are recognized for their inspiring dedication to improving the lives of those they touch while on the job. Those who receive the Crothall “Make a Difference” recognition have exhibited the following characteristics:

  • Their actions accentuate the core values of Crothall
  • Their actions demonstrate initiative and innovation
  • Their actions fall outside their “normal” responsibilities
  • Their actions make a difference in the life of the patient or client

Our GEM program recognizes frontline associates. GEM stands for Great Employees Make Magic and rewards those associates who achieve the highest ratings in these areas:

  • Attendance
  • Safety
  • Customer service
  • Quality
  • Core values